![]() That makes it all the more telling that Apple’s press release contains no quote from Tim Cook offering kind words or thanks to Forstall. In terms of those elements you’re talking about,įorstall has been around for a long time: he started at NeXT in the early ’90s and had been involved in the evolution of NeXTStep, Mac OS X, and iOS ever since. Working with the other teams on the product ideas and thenĭeveloping the hardware and so that’s our focus and that’s our The matter, offering a diplomatic reply: “My focus is very much Gesture of sympathy rather than a suggestion that he dislikes such When I mention the fake stitching, Ive offers a wince but it’s a The biggest tell, though, might have been this interview with Jony Ive by Shane Richmond for The Telegraph, back in May: “You could tell who did the productīased on how much glitz was in the UI,” says one source intimatelyīut before Forstall, it was Steve Jobs who encouraged the While industrial designer Jony Ive and other Apple higher-ups are IOS SVP Scott Forstall is said to push for skeuomorphic design, Inside Apple, tension has brewed for years over the issue. Remember this piece by Austin Carr for Fast Company six weeks ago, on the tensions within the company regarding skeuomorphic UI design?: Craigįorstall has long been a polarizing executive within Apple. Maps, placing all of our online services in one group. His incredible design aesthetic has been theĭriving force behind the look and feel of Apple’s products forĮddy Cue will take on the additional responsibility of Siri and (HI) across the company in addition to his role as the leader of Jony Ive will provide leadership and direction for Human Interface ![]() It was written almost like a novel and I got the Audible version and the narrator makes it sound like a sequel to "The Circle".Forstall Out Ive Up Monday, 29 October 2012īlockbuster executive leadership change at Apple Scott Forstall has been shown the door. I nearly didn’t bother getting it, not being a real Apple fanboy, but I am glad I did, it was really fascinating. There was nobody to reign in his excesses and nobody to praise him, when he got things right, so he looked more and more to the outside.The Tripp Mickle book is really worth reading, if you are interested in what was going on. ![]() Ive and Jobs were on a similar wavelength, they could bounce ideas off each other, that was missing, when Cook took over. The time and care taken in the packaging was ignored, the product was pulled out of the packaging and inspected, the "experience" failed, which I believe irked Ive. He would stroll in, take a brief look at the product and leave again. Jobs would come down regularly, actually look at the products, discuss minutiae with Ive and give him some direction.Cook, on the other hand had no real feeling for what Ive and the team were doing, according to the book. Cook didn’t really care about the design side, oh, it was important and Ive got a lot of what he wanted and needed, but the camaraderie was missing. He is a great designer, but he is a designer, not a team leader, first and foremost, and he needed the hands-on that Jobs had with the design department. He wanted the role and took it on, but was soon over his head. The firm is still recovering from those mistakes, with less svelte new hardware releases that offer the features customers have demanded. But the short version is that Cook erred in letting Ive take over software design and become a manager, and his overly-thin, form-over-function designs held back Apple for years. Those interested in this part of Apple’s history should read After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul by Tripp Mickle. Ive was a close friend and confidante of Jobs, but his relationship with Cook has icy and distant at best. Apparently, Apple’s contract with LoveFrom was up for renewal and it declined to do so, despite an earlier pledge to work with Ive “long into the future.” The New York Times reports that Apple has severed ties with Ive and his new company, LoveFrom, which Ive founded in 2019 when he stepped away from day-to-day work at Apple to consult with the company to the tune of $100 million. Left unsaid: Cook cannot stand Ive and he was unable to work with him in the wake of co-founder Steve Jobs’ death. “Jony is a singular figure in the design world, and his role in Apple’s revival cannot be overstated,” Apple CEO Tim Cook said in a statement. Source: AppleĪpple has had it with Jony Ive, and it has walked away from its 30-year relationship with the one-time design darling. ![]() Tim Cook feigns interest in Jony Ive at the September 2018 iPhone XR launch. ![]()
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